About us

Beauty-id is a new company founded by two dedicated hair care professionals, Claudie and Rino Jasper. The company is based in Paris, France and Houston, Texas. Together, these award-winning artists have developed an advanced line of individually packaged hair care products, expressly designed to keep the purity of their ingredients freshly contained for active people always on-the-go.

Claudie Jasper is the Creative Director, and spokesperson behind the Beauty-id brand. Her philosophy for the brand sprang to life while traveling extensively between her offices in the United States and Europe. A dedicated hair stylist, and owner of the well-known Prestige & Creation salon in Houston, Texas, Claudie discovered a serious need for products that would travel well, and produce the same perfect results she gets at home.

Claudie was extensively trained in Paris, France, and immediately began her career there as a top hair stylist. Instinctively drawn to the world of high fashion, her work has appeared in French publications such as Vogue, and Elle, and on top models for fashion houses such as Christian Dior. Since moving with her husband, Rino, to Houston, Texas in 1981, her esteemed list of clients has included celebrities such as Heather McCartney, media personalities such as Anna Wintour and many other high-profile clients.

To prepare him for his role as founder, and owner of Beauty-id, Rino Jasper studied business in Germany, and hair care in Paris. In Paris, he worked for venerable French houses such as Yves Saint Laurent, and Nina Ricci, as well as for the top fashion magazines. Born in the Netherlands, into a long line of professional stylists, Jasper understands the art of the business from an insider’s perspective. Deeply entrenched in the Dutch culture, the Jasper family is honored to have provided services to members of the Dutch royal family, including the current Queen Beatrix, and for Princess Caroline of Monaco.

The company’s mission is to focus on the identity of their customer by offering a revolutionary system in hair-care, with packaging that is designed not only for portability, but to keep the ingredients at their highest level of potency. The result is “a fresh burst of beauty every time.”

Frequently Asked Questions:

Can you tell us a little bit about Claudie Jasper, the creator of Beauty-id™?

Claudie’s life is the story of a single passion, “Bringing out the beauty of women.” After a successful career in Paris that included haute couture shows, studio coiffures for royalty and celebrities and fashion styling for top magazine models, Claudie set out to conquer the United States. She began by helping to launch a French salon in Texas, then decided to fly solo by opening her own in Houston.

Where did Claudie draw her inspiration for creating Beauty-id™?

Claudie has a creative mind and her personal artistic expression borrows from fields as diverse as decorating, couture and fashion design. Claudie’s talents are fully developed in all three areas.

Where did she get the idea for creating her own beauty line?

Claudie is a traveler who has never been satisfied with the product lines already on the market. On a flight from Houston to Paris, she came up with the idea for the Beauty-id™ line by matching her own needs with her personal artistic skill in working with materials, colors and textures.

What does Beauty-id™ mean?

Beauty-id™ is an innovative, generous concept brimming with “beauty ideas.” Top-quality, technically impeccable products are combined with delicious flavors, to meet the needs of every woman and every individual type of hair. For Claudie, every woman’s personality is unique.

Why the decision to market Beauty-id™ Single-use packets?

Claudie’s idea of unique, always on-the-go women, interested in staying attractive no matter where they are, spawned the revolutionary concept of “Beauty in Monodoses™”, consisting of an Ideas to Go™ mini-pack. Her husband Rino Jasper, a talented designer and a successful businessman, helped her make the concept a reality.