Posted by Rino Jasper
on October 20, 2009 in How to take care of my hair

Few of us have hours to spend getting our hair just right every morning, but there are a few basics—from lifestyle choices to using the right products—that will give your hair the cared-for look it deserves!
- The first golden rule is to eat right. A diet high in saturated fats and processed foods is not doing your hair any favors, or your body for that matter! Eat greens, nuts, berries, fresh fish and drink plenty of water on a regular basis.
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Posted by Rino Jasper
on October 11, 2009 in Hair Myths

We’ve already covered the issue of flyaway hair, but what about static? There are few things more annoying than pulling off your woolly winter cap only to find your hair standing on end.
Although static plagues our hair most often in wintertime, it can also strike in any dry climate.
Basically, the drier your hair, the more susceptible you are to static. So the next piece of advice would be, naturally, to keep your hair in prime moisturized condition no matter what the season. Easier said than done!
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Posted by Rino Jasper
on October 11, 2009 in Hair Color
Not everyone wants to color their hair with chemicals or even sit through a session at the salon. Some of us would rather have a routine at home to get the most out of our hair color, without resorting to the bottle. Blonde hair can be lightened the easiest, but even darker hair can get lighter naturally.
Here are a few tips:
- Lemon juice is a great and cost-effective way of lightening naturally blonde hair. Just mix lemon juice, about half a cup, and a quarter-cup of leave-on conditioner in a spray bottle. Spritz on dry hair and sit out in the sun for awhile. Don’t overdo it—a half an hour is plenty, and of course don’t sit out in extreme heat. You aren’t out there to bake your hair and skin! The idea is to sit out on a sunny day (don’t forget your sunscreen) and let your hair catch some rays. (more...)
Posted by Rino Jasper
on October 5, 2009 in Hair and Aging
With their new-fangled “anti-aging” hair care products, marketers are aiming to meet the needs of an increasingly older population. But can we really believe brands’ promises that their products will make our hair “younger”, or at least look younger? Well there’s certainly no denying that our hair changes as we age (see our post on hair and aging), and giving its more loving care can only be a good thing, right?
So-called anti-aging hair care products boast higher doses of vitamins, silicone and most importantly, protein. As hair ages the strands becomes weaker, and therefore more lacking in protein. The addition of protein to the hair shaft, either through styling aids or shampoos and conditioners, means it is being strengthened. (more...)
Posted by Rino Jasper
on October 5, 2009 in Life Cycle of Hair
Our hair grows continually from the time we are born through old age. And just as children go through “growth spurts”, so does our hair—it grows, stops growing, falls out and the process begins anew.
The first part of the cycle, called Anagen, is what is known as the hair shaft’s growth phase. This stage can last from between two to eight years and it’s the space in time when the hair begins its journey from the bulb nestled inside the follicle to the moment it sprouts and grows as a visible strand of hair. (more...)
Posted by Rino Jasper
on October 5, 2009 in On the Go Hair Care Products
Hair fragrance does not fit into most women’s classic hair care routine of shampoo, conditioner, mask and styling agents, but you’d be surprised at the number of consumers that have tried, liked and use this product on a regular basis.
Hair fragrance, also known as hair perfume or mist, is meant to be sprayed onto dry hair. You apply it as you would a classic hair spray, but its purpose is not to give hold, but to leave the hair smelling fresh.
Like any non-essential hair care product, hair fragrance has its pros and its cons.
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Posted by Rino Jasper
on August 31, 2009 in Healthy Hair
If you’ve never had lice, count yourself among the lucky ones. If you have, chances are you’ll do nearly anything to avoid repeating the experience.
Although children are the most susceptible to catching it, you can get lice at any age. Despite the old wives tales, how clean or dirty your hair may be has nothing to do with catching lice; indeed, some “experts” say that lice are even more attracted to clean hair! (more...)
Posted by Rino Jasper
on August 24, 2009 in How to take care of my hair
Unless you live in a tiny village by the sea or in a tree house in the forest, chances are you’re exposed to pollution. Most of us are concerned (and rightly so) by the harm air pollution can inflict on our respiratory system, but it also takes its toll on our skin and hair. Scientists have gone so far as to claim that pollution has an active role in hair loss.
Dust, dirt and smoke settle onto the hair, causing it to get dirty faster. (Notice how you can skip a shampoo if you’re out in the countryside?) (more...)
Posted by Rino Jasper
on August 24, 2009 in Beauty-id Favorites
At Beauty-id, our French heritage coupled with our desire to work with only the best and purest ingredients means that before we create any new product, we visit our supplier in Grasse, France.
A town nestled in France’s famed region of Provence, Grasse has been renowned the world over for its essential oil and fragrance production since as far back as the 17th century, when the royal courts of Europe sourced their perfumes there. (more...)
Posted by Rino Jasper
on July 17, 2009 in Hair Styling Tips

Although women with curly locks leave those of us with straight hair green with envy, having curls is not always a day in the park. Curly hair often means dry hair, and when there is a bit of moisture or humidity in the air, those bouncy curls turn frizzy, which, let’s face it, is the envy of no one.
There are things you can do to curly hair to keep the frizz factor down that won’t cost a fortune, or necessitate weekly visits to your favorite hair salon.
Just follow these tips:
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